Did you know the service department produces 50% of your net profit but only gets 5% of your marketing budget? Jason Harris is back on The Drive asking you to put more marketing efforts into your service department. Jason gives an example of a very inexpensive targeted niche campaign he ran for a dealership that brought back huge return and could do the same for your dealership.

Jason wants you to get out of your bad habits of simply writing a cheque to your marketing vendor, and instead hold them accountable. By emphasizing your engagement, and not just your clicks, you have a better method of tracking your return on investment and be able to hold your marketing vendors accountable for implementing good marketing habits.

Ideally all your inventory will net you a high return but in reality often times you will have some cars that will not make money unless you sell parts and accessories. Join Jason on The Drive as he explains how to create Facebook ads to market your accessories and the best strategies to implement in order to target the people truly interested in the accessory deals you are offering.

Jason is talking to everyone in upper management to ensure they are supporting the individuals on the sales floor by contributing their own money to grow and promote the content produced by the sales people.

What should you be doing during the slow winter months? Watch Jason on the Drive discuss the importance of energy in the dealership and how it can actually make a positive impact on your future sales.

Sometimes a good idea isn’t enough. On today’s episode of the Drive, Jason stresses the importance of having a clear goal and objective defined before creating the campaign, in order to track its effectiveness.

Developing Your Own Community – Can a social media following belong exclusively to dealership? Today on the Drive, Jason explains the importance of salespeople’s social media efforts and the precautions a dealership needs to take.

No Season For Selling Winter Tires – Winter tires need to be a part of the process of selling a vehicle. Jason explains how a lot of dealerships will find more success if they sell winter tires all year round.

What makes a really good salesperson? On today’s Drive, Jason discusses how his success has stemmed from creating a unique brand for himself and the importance of each individual’s self-branding efforts.

Do you know who has access to your online data? Jason warns dealerships on today’s Drive that once you track people’s behaviour online, that data is your responsibility and you must take precautions to know exactly which agencies are tracking data and what their are doing with it

Branding is key not just for your dealership’s efforts, but for the individual sales people as well. Jason asks managers to develop out the skills of today’s sales people, and hone in on their tech-savy to improve overall communication efforts with customers.

What defines a dealership that make sit unique from everyone else? Listen to Jason Harris explain on The Drive the importance of defining the cornerstones of your dealership that make it unique and how they need to be embedded into every single part of the business.

Being an entrepreneur can seem exciting and flashy online but is that really always the case? Jason draws from personal experience to explain some of the hardships he’s encountered from being an entrepreneur.

Today on The Drive, Jason explains how your focus should be on identifying the goals of the company and warns that just focussing on pay structure isn’t going to develop your employees, which in turn will not lead to overall success.

Manufacturers stopped selling cars over 5 years ago. That is why on today’s Drive, Jason stresses the importance of telling the story yourselves, including story of the manufacturer, but more importantly, the story of your dealership, so you can make yourselves stand out.

The Loneliness of Entrepreneurship – Being an entrepreneur can seem exciting and flashy online but is that really always the case? Jason draws from personal experience to explain some of the hardships he’s encountered from being an entrepreneur.

Jason debunks the idea of boosting social media posts as part of your marketing and warns not to fall victim to the social vanity analytics of likes, shares and heart emojis. Instead invest in running ads with a real strategy so you can track it’s efficiency and in turn, the ROI.

It works for Amazon and E-Bay, but with the state of most dealership websites, there are so many reasons why it is a waste of money for dealers. E Commerce can be an amazing sales generator but is not always the best answer.

SMS & Text Messages for Marketing Strategies – Used correctly, text messages can be the perfect tool to market yourselves to your customers. This is one of many great Marketing Strategies and it is not spam if it’s relevant to them.

The internet has changed the way customers buy cars, so why haven’t dealers changed their sales approach for cars when a customer comes into the dealership? Selling Cars is changing every day and you must be on top of it.

When coming up with a marketing strategy, the first thing you have to do is consider your budget. Your budget is the most important thing you have to establish your strategies going forward.

Leads – All leads are an internet lead. It doesn’t matter whether it came through on the phone or as a walk-in. EVERY lead is an internet lead and this changes how your dealership operates.

The Dealership Marketing Strategy – Take a long hard  look at what makes a marketing strategy so successful and what helps you get sales once a customer comes into your dealership.This is a crucial step we all must take.