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20+ years in the automotive industry

JASON HARRIS

THE GUY IN THE ORANGE TIE

Consulting | PODCASTING | BUSINESS DEVELOPMENT

Drawing on almost two decades of experience in the automotive industry, Jason Harris has established himself as a determined marketing and operations strategist. With experience across every facet of the automotive industry, he offers a positive common-sense approach to stimulating dealership potential and profit. Check out his weekly podcast Strategy with Jason for great insights and interviews from the biggest automotive thought leaders.

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Marketing

Strategy, Content and Execution of B2B lead generating campaigns that creates 100's of MQL and SQL leads a week.

Business Devlopment

Develop playbooks for how company leads are nurtured and converted. Coach and train on the processes required to create a successful scalable model.

Sales

Build a sales team that hits monthly targets consistently. Perfect measurable tactics for reliable forecasting of company revenue growth.

Podcasting

Hosting and Co-Hosting podcast with meaningful reach and content. Produced over 700 full episodes including 36,850 edits for social posting.

Spokesman

10 years of experience talking on and off stage. Expert in transalting a product or service real operational value to client.

Disruptor

Attention hack industry events grabing and keeping people's attention in a noisy and crowded enviroment with messurable ROI.

Consulting

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Years in automotive experience

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revenue growth

Unlocking Success Through Strategic Guidance

An experienced consultant with a diverse background, Jason specializes in revenue growth, business development, product and solution development, and marketing and branding. With a track record of delivering impactful solutions, Jason is dedicated to helping businesses of all sizes succeed. Trust Jason Harris to be your strategic partner on the path to achieving your goals.

Revenue Growth

Developing strategies to increase revenue streams, improve profitability, and maximize sales opportunities. This can include optimizing pricing strategies, introducing new products or services, and implementing effective sales and marketing campaigns.

Conducting a comprehensive analysis of your current revenue streams, business processes, sales strategies, and market positioning to identify areas for improvement and growth opportunities.

Development:Developing customized revenue growth strategies and processes tailored to your specific goals, target market, and competitive landscape. This may involve redefining pricing strategies, optimizing product/service offerings, expanding into new markets, or improving sales and marketing tactics.

Establishing key performance indicators (KPIs) and metrics to track the effectiveness of revenue growth initiatives. Monitoring and analyzing performance data to identify trends, evaluate the success of implemented strategies, and make data-driven decisions for continuous improvement.

Assisting with change management efforts to ensure successful implementation of revenue growth strategies within the organization. This may involve overcoming resistance to change, fostering a culture of innovation and continuous improvement, and aligning internal processes and resources with strategic objectives.

Staying abreast of emerging trends, best practices, and innovative approaches in revenue growth strategies. Continuously evaluating and refining strategies to adapt to changing market dynamics and ensure sustained revenue growth for clients.

Business Development

Creating and executing plans to acquire new customers, enter new markets, and expand the company’s reach. This may involve developing partnerships, pursuing strategic alliances, and exploring new distribution channels.

Collaborating with business owners and executives to develop long-term growth strategies that align with the company’s goals and objectives. This may involve analyzing market trends, assessing competitive landscapes, and identifying opportunities for expansion.

Identifying inefficiencies and areas for improvement within the organization’s operations, processes, and systems. This may involve streamlining workflows, implementing technology solutions, and improving resource allocation to enhance productivity and reduce costs.

Providing guidance on optimizing sales and marketing efforts to maximize lead generation, conversion rates, customer acquisition, and retention. This may include implementing effective digital marketing campaigns, improving sales processes, and enhancing customer relationship management (CRM) systems.

Building and maintaining strong relationships with clients by understanding their needs, providing ongoing support and guidance, and delivering measurable results that contribute to their business success.

Staying abreast of industry trends, best practices, and emerging technologies relevant to business growth and development. Continuously evaluating and refining strategies to adapt to changing market dynamics and maintain a competitive edge.

Product and Development

Advising on product or service innovation strategies to enhance value proposition, differentiate from competitors, and meet evolving customer needs. This could involve developing new product/service offerings, improving existing offerings, or exploring partnerships and collaborations.

Conducting market research to identify dealers needs, preferences, and pain points. Analyzing competitor products and market trends to uncover opportunities for differentiation and growth.

Defining and refining the positioning and messaging for the company’s products or solutions to effectively communicate their unique value proposition. Identifying opportunities to differentiate products from competitors and capture market share.

Developing go-to-market strategies for new product launches and feature releases. Defining target markets, pricing strategies, distribution channels, and promotional tactics to maximize product adoption and revenue generation.

Providing training and development opportunities for sales teams, business development professionals, and other relevant staff to enhance their skills, knowledge, and capabilities in driving revenue growth. This may include sales training, customer relationship management (CRM) training, and workshops on best practices in marketing and sales.

Staying abreast of industry best practices, emerging technologies, and market trends related to product management and growth. Continuously iterating on product strategies and tactics to maintain a competitive edge and drive sustainable growth.

Marketing and Branding

Developing comprehensive marketing strategies and plans to achieve business objectives. Defining target audiences, channels, tactics, and messaging to effectively reach and engage customers.

Conducting market research and gathering insights into automotive industry trends, dealer preferences, and competitor activities to inform strategic decision-making and identify new opportunities for revenue growth.

Collaborating with company leadership to define brand objectives, positioning, and messaging. Developing strategies to differentiate the brand from competitors and resonate with dealers.

Creating compelling and relevant content to support marketing initiatives across various channels. This may include website copy, blog posts, podcast, social media content, email campaigns, and multimedia assets.

Developing and executing digital marketing campaigns to drive brand awareness, website traffic, and lead generation. Leveraging tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

Staying abreast of industry trends, best practices, and emerging technologies in marketing and branding. Continuously experimenting with new strategies and tactics to stay ahead of the curve and drive sustainable growth

Podcasting

Premier Podcast Solutions

✓ 30-40 min Podcast – Strategy with Jason
✓ Interviews conducted by Jason Harris
✓ Virtual or In Person
✓ Sizzle Reel & 5-8 Social Chunk Cuts
✓ Edited Content for further distribution
✓ Full-length Interview File returned
✓ Interview Posted on Strategy With Jason, Website, Social Media, YouTube etc

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speaking engagements

Hosting a podcast allows vendors to reach a wider audience and increase brand awareness. Podcasts can attract new listeners who may not have encountered the brand through other channels, helping to expand its reach.

A podcast provides a platform for vendors to share valuable insights, industry knowledge, and expertise with dealers. By consistently delivering high-quality content, businesses can position themselves as thought leaders in their field, gaining credibility and trust among their target audience.

Podcasting offers a more personal and intimate way to connect with customers. By sharing stories, experiences, and behind-the-scenes insights, vendors can foster stronger relationships with their audience, leading to increased customer loyalty and engagement.

Including calls-to-action (CTAs) in podcast episodes can drive traffic to the business website, landing pages, or other digital assets. By offering valuable resources or incentives to listeners, vendors can generate leads and nurture them through the sales funnel.

Podcast episodes can be repurposed into other forms of content, such as blog posts, social media updates, videos, or email newsletters. This allows businesses to extend the reach of their podcast content and maximize its impact across multiple channels.

Hosting a podcast provides opportunities to collaborate with industry experts, influencers, and other vendors as guests on the show. This can help businesses expand their network, build strategic partnerships, and access new customers.

BUSINESS DEVELOPMENT​

Premier Business development Solutions

Unlock growth for your automotive business with our Business Development service. We specialize in forging connections, implementing strategies, and driving success for you. Let’s work together to achieve your goals and thrive in today’s competitive automotive market.

30 – hours business development
Professionally trained automotive B2B experts
CRM strategizing

Demo and discover call appointments
30 minutes podcast with Jason per quarter

Relationship Building
Market Analysis
Strategic Planning
Sales and Marketing Initiatives
Lead Generation
Training and Support
Performance Tracking
Networking Opportunities
Market Expansion

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