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Meet The Team

Management Team

Jason Harris


Drawing on almost two decades of experience in the automotive industry, Jason Harris has established himself as a determined marketing and operations strategist. With experience across every facet of the automotive industry, he offers a positive common-sense approach to stimulating dealership potential and profit. Check out his weekly podcast Strategy with Jason for great insights and interviews from the biggest automotive thought leaders.

Jason is renowned across North America as he holds seminars and speaking engagements throughout the continent and consults for dealerships of every brand.

Jason has always had a strong passion for the automotive industry and have held positions such as Marketing Manager to Business Development Manager, General Manager, Operations Manager and Dealer Principal. He specializes in pro-active marketing strategies and implementation of processes that directly affect sales and service.

He currently is the president of Digital Dealership Solutions, an automotive specific marketing agency, and  VP of Sales at Matador AI, developing the advancing world of Automation.

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Jeff Tessier

VP of Sales

For the past 26 years, Jeff Tessier has proven to be a respected leader in the automotive industry, leveraging his extensive experience in all operational aspects of the Dealer and OEM world. From working in Parts, to managing Fixed Operations, selling vehicles, or running a store as GM/Partner. However, Jeff’s true passion comes from working with and assisting Dealers to identify areas of opportunity, focus and grow their business through analyzing and developing action plans with the insights he has gained through the years that ensure success. 

These insights, along with the desire to adapt to this ever-changing landscape have assisted Jeff to implement innovative and sustainable solutions, which has led him to become a trusted advisor to many.

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