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3 Important Ways To Sync Your Message

Educate your audience on the benefits of winter maintenance when the time is right because being prepared come rain or snow is the best way for your marketing to complement the weather.

3 ways to wow a client

Moving along in your day doing what you always do and someone comes up to you and complements your awesome job.

How To Test Your Dealership

Every business needs feedback to determine how well they’re performing. More often, we leave that up a reactionary process of asking clients after we sell to them.

5 Important Elements When Switching to Digital Marketing

Slow and Steady or Fast & Furious Though the transition happened many years ago, now and then, we find a dealership that hasn't made the jump to using digital marketing. Older, these dealerships still use traditional marketing campaigns of print, television, and...

Why Marketing is more than science

Building your marketing team is important. You rely on them to invite your audience into your dealership. Make sure they go beyond the mechanical and see the world through creative art.

How to Establish Your Dealership’s Personal Message

Imagine sitting down with the perfect client. Not only are they long term owners of your brand, but they’re perfectly aware of your vehicles, needing no explanation. They’ve come to your dealership having test-driven the vehicle a few times and they’re ready to buy. Wait a second. Are they so perfect? Where did they learn all of that information? Did they learn it all from the manufacturer? Or your competition?

5 Things To Make You Memorable

It’s a simple fact that there are two important points to any experience; the first and the last. We’ve spoken already about the first impression you give a customer highlighting the fact that it’s important for the whole process to be customer centric. But, what are you doing when you leave the customer?

3 Ways to Know How To Align Message to Medium

We’ve spoken recently about how you need to treat each platform differently to maximize the reach of that platform. We do this because people have different perspectives on each platform or channel and use them all differently. But how do you do that?

Aligning Your Marketing Message With Sales

Marketing campaigns are hard-fought. We get right into the trenches and fight for every last client. In fact, we all know to keep those clients at the centre as we create those campaigns. A customer-centric model is the only way to succeed, right? We only need to think about the clients. Wrong. As with everything new model of vehicle, there’s always more to it.

The 7 Important Elements of a Landing page

Imagine having the perfect marketing campaign, speaking to the perfect audience who is ready to buy your most expensive car. You’ve done your homework, say all the right things and now they stand in front of you with their wallet in hand. Then you open your mouth to speak and nothing comes out but a language you don’t understand. In an instant, dark clouds begin to close in the sky as you realize you have no way of communicating with the buyer. You’re inviting them to take their business elsewhere.

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Be inspired through Jason’s Instagram

Build your brand with Jason’s Facebook.

Learn weekly from Jason’s YouTube

Get inside Jason’s head with Twitter.

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