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5 Important Elements of Marketing Communication

Did you notice that robots are invading the planet? Slowly, but surely, they’re replacing everyone you know with evil doppelgängers. When it comes to marketing, those faceless, lurching beasts can almost do everything you can. If you rely on templates and cold interactions, you’ll eventually lose your job to one. Put simply, if you mistreat your audience that way, you should lose your job. They deserve better.

3 Ways To Make your Sales Team Better

We all love it when things go well. It feels like everything is firing on all cylinders. But then small things start to chip away at the paint. It happens. Especially when it comes to staff that have been around for awhile. They’re set in their ways and know what works them. It may often be the superstar salesperson who gives the biggest pushback. They know what works because it’s put them on top for years. But, how can you deal with that?

Ad Formats Aren’t Strategy

In fact, your marketing should always go through a periodic review to ensure that your dollars are being used efficiently, and your message is effective.

4 Things Car Dealerships Can Learn From Amazon

It’s a good thing you can’t buy new cars on Amazon. The online merchandising giant does an amazing job with the purchase journey. Not only does their marketing support the sales, but the online shopping experience is easy. If Amazon sold cars, dealerships wouldn’t exist other than to offer test drives.

Why Tracking Behaviors is Important

The evolution of the car is easy to watch. From the time when you could only buy a car that was black to the days when the windshield wiper was first invented and then right up to electric cars. We’ve enjoyed a steady march of technological advancement that has made things easier and safer for those on the road and those who aren’t.

The Pitfalls of Pay-Per-Click Advertising

Suffice to say, when you do a search on Google, its goal is to give you the most relevant information possible. There is a heavy weighting for local results, but it really comes down to relevance.

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Build your brand with Jason’s Facebook.

Learn weekly from Jason’s YouTube

Get inside Jason’s head with Twitter.

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