Hosting a podcast allows vendors to reach a wider audience and increase brand awareness. Podcasts can attract new listeners who may not have encountered the brand through other channels, helping to expand its reach.

A podcast provides a platform for vendors to share valuable insights, industry knowledge, and expertise with dealers. By consistently delivering high-quality content, businesses can position themselves as thought leaders in their field, gaining credibility and trust among their target audience.

Podcasting offers a more personal and intimate way to connect with customers. By sharing stories, experiences, and behind-the-scenes insights, vendors can foster stronger relationships with their audience, leading to increased customer loyalty and engagement.

Including calls-to-action (CTAs) in podcast episodes can drive traffic to the business website, landing pages, or other digital assets. By offering valuable resources or incentives to listeners, vendors can generate leads and nurture them through the sales funnel.

Podcast episodes can be repurposed into other forms of content, such as blog posts, social media updates, videos, or email newsletters. This allows businesses to extend the reach of their podcast content and maximize its impact across multiple channels.

Hosting a podcast provides opportunities to collaborate with industry experts, influencers, and other vendors as guests on the show. This can help businesses expand their network, build strategic partnerships, and access new customers.