In this episode of The Drive Podcast, Jason is joined by Kirsten Von Busch from Experian Automotive at the NIADA Conference in Las Vegas. Together, they explore four key steps to improve customer data, tackle data complacency, discuss personalized, data-driven marketing, and much more!
About Experian Automotive
Experian Automotive focuses on delivering data-driven insights and solutions to help businesses in the automotive industry optimize operations, improve customer engagement, and drive growth. By leveraging advanced analytics, customer data platforms, and comprehensive vehicle data, Experian Automotive supports companies in making informed decisions and enhancing overall efficiency.
jason harris
JASON HARRIS
Meet Your Host
Embark on an exhilarating journey with Jason Harris, a titan in the automotive realm, boasting over two decades of unwavering dedication and expertise. From humble beginnings in sales, to service, to past ownership of thriving automotive dealerships, Jason’s story is truly inspirational.
Renowned for his signature ‘Orange Tie’, Jason epitomizes a relentless commitment to customer-centricity, ensuring every interaction embodies excellence. His innovative processes not only drive success but also foster enduring relationships and profit.
As a true luminary, Jason seamlessly integrates his vast expertise into every discussion, drawing on unparalleled industry acumen to entertain and enlighten audiences on all facets of the automotive world. Prepare for empowerment and enlightenment as Jason Harris takes you on an unforgettable ride through the dynamic landscape of automotive excellence.