In this episode of The Drive Podcast, Dan Trinidad from Benchmark Automotive joins Jason at the NIADA Conference in Las Vegas. They discuss essential data and metrics for dealerships, strategies for measuring success, the impact of gradual improvements, and more!

About Benchmark Automotive

Benchmark Data Suite delivers the leading data experience in the industry, designed to help dealerships streamline processes and operate at peak efficiency. Every decision-maker within a dealership can make informed decisions with clarity and confidence through a comprehensive dashboard that provides a 360-degree view of the entire sales process, extending beyond just marketing data.

The Benchmark Alert System offers proactive insights, notifying departments of potential issues, pinpointing where to look, and providing solutions, with pre-generated reports. This advanced system ensures dealerships stay ahead of the curve, driving optimal performance.

Benchmark Data Suite – Data Made Easy. This is more than just a tagline; it’s a commitment to providing the best data experience.

jason harris
JASON HARRIS

Meet Your Host

Embark on an exhilarating journey with Jason Harris, a titan in the automotive realm, boasting over two decades of unwavering dedication and expertise. From humble beginnings in sales, to service, to past ownership of thriving automotive dealerships, Jason’s story is truly inspirational.

Renowned for his signature ‘Orange Tie’, Jason epitomizes a relentless commitment to customer-centricity, ensuring every interaction embodies excellence. His innovative processes not only drive success but also foster enduring relationships and profit.

As a true luminary, Jason seamlessly integrates his vast expertise into every discussion, drawing on unparalleled industry acumen to entertain and enlighten audiences on all facets of the automotive world. Prepare for empowerment and enlightenment as Jason Harris takes you on an unforgettable ride through the dynamic landscape of automotive excellence.

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