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I Love my job!

You have to admit that an unsolicited letter of reference is pretty tremendous.
Moving along in your day doing what you always do and someone comes up to you and complements your awesome job. Great work. Keep it up. Please, have this letter of reference.

It’s like a magical key that can open up so many doors.

They’re even better than reviews.

So how do you get them? What can you do every day to make it happen? It isn’t like you can fool your clients into thinking you deserve that leg up. No, you have to earn it by wowing every single person every single time.

Here are 3 things that will help you do it.

It’s not just a customer relationship

At DDS, we call those we work with our partners. Why? Because we work equally towards the goals we’ve mutually set. We set them, adjust them, and work on them as a team.

It doesn’t matter how you define the people you serve, but don’t blithely label them customers. They are your clients, your partners, your family. Call them what they are and treat them even better.

Passion

It isn’t enough to go to work and be happy any more. You need to love your job; LOVE it. Your passion not only gets you through the day, inspiring you to come up with new and innovative ways to achieve your goals, but it’s contagious so your partners will benefit from the same.

Be proactive

We could write a thousand articles about crafting and honing your marketing and operations plans and it still wouldn’t be enough. You need to think about the message you’re putting out there and craft marketing strategies as well as sales processes for everyone depending on where they are on the sales funnel. It isn’t just about calling the management team together to react to emergencies or opportunities. Have a plan and empower your people with it to proactively reach out to your audience.

The golden ticket is hard work

You already know how difficult it is to even get a review. The percentage of your clients that won’t is far higher than those who will and that’s assuming you’ve asked them. With fewer people visiting the dealership any more, it’s all too important to develop strategies and get the entire dealership team committed to your goal. When they are and that passion starts showing through, then your clients will see it.  

Only then will you have impressed them enough to earn that golden letter.

Thanks for reading! Stay tuned for more content.

Cheers, Jason Harris  

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Be inspired through Jason’s Instagram

Build your brand with Jason’s Facebook.

Learn weekly from Jason’s YouTube

Get inside Jason’s head with Twitter.

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