Kia’s Newest Car Concept to Focus on an Electric Crossover Coupe

Kia’s Newest Car Concept to Focus on an Electric Crossover Coupe

A lot of car companies are trying their best to hop on the electric vehicle (EV) bandwagon. This includes announcing plans to build their own EVs, supporting EVs, and much more. In the case of popular car manufacturer Kia, they’ve gone about this in a rather unique way.

At the Geneva auto show, Kia revealed their newest concept- and it concerns EVs.

It’s called Imagine by Kia, and it’s concept is in the form of a high-riding, four-door EV. Imagine by Kia was announced by their European Vice-President, Gregory Guillaume. Guillaume explained that this concept is intended to show people that EVs are both fun to drive, and cool to look at. They want both consumers and critics to think more positively about EVs as a whole.

When you look into Imagine by Kia, it’s hard to say what exactly it is.

It’s similar to a crossover, but is also packaged similarly to a sports sedan. It also has raked rear glass like a fastback coupe would. Reminding some car enthusiasts of the Kia Stinger; expect this new offer has a tall body and futuristic-like details.

What makes the EV look cool and interesting is the brand new tiger-nose grille, or tiger mask. Its outline will become a single yet large LED strip, with the headlights also being comprised of thin LED strips. They’re encase in clear acrylic, and the turn signals are also comprised of acrylic. Finally, Kia’s logo has received an upgrade. Gone is their signature oval logo in favour of the brand name written in a futuristic-like font. Whether this new logo will be on all Kia vehicles is hard to say, but the hope is that this is the case.

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The Imagine by Kia features a surfacing solution that has a ripple-like effect on the metal of both the lower front bumper, and the door skins’ bottom halves. The remaining body includes taut creases which silver paint that has a slight bronze tint to it. The windshield and roof of the EV are a single pane of glass, with the trim piece separating it from the side windows. Other cool features include a reduction in drag, some side-view cameras, a smooth underbody, to name a few.

While the EV’s exterior is clearly cool, its interior is also spectacular to look at. The minimalist design of the dashboard allows the 21 screens that adorns it to shine. These screens are designed to show important functions such as climate control and navigation. The four seats inside are covered in both leather and silk, making them about as luxurious as they come. They also include diamond-cut shells and door cards covered in leather and a metallic-like fabric. Its center console reaches towards the rear seats, and it even looks as though it’s floating there, and at the front. There’s even hints of autonomous driving capabilities; a steering wheel that can fold away, and pedals that become scarce when the car’s shut off..

 

 

The details concerning the Imagine by Kia’s appearance are certainly impressive. But any details about its platform and powertrain are far and few between. That being said, it is supposed to be the car manufacturer’s first ever purely electric passenger vehicle, making it different from their other EV offerings. Many car experts suspect that it will have a rear-drive platform due in large part to its proportions. It may very well include a big rear luggage area with a rear glass enclosure; a frunk underneath the hood; and an interior flat floor, too.

All in all, the Imagine by Kia concept is definitely something that consumers and critics will be able to get behind. A new, sexy EV from a car manufacturer that’s more affordable than Tesla and Audi will surely win many over. 

Hopefully, as more details are made available, Kia’s newest concept can soon become a reality.

Source: Car and Driver

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Why Tracking Behaviors is Important

Why Tracking Behaviors is Important

Why Tracking Behaviors is Important

Evolution to your Marketing Strategy

The evolution of the car is easy to watch. From the time when you could only buy a car that was black to the days when the windshield wiper was first invented and then right up to electric cars. We’ve enjoyed a steady march of technological advancement that has made things easier and safer for those on the road and those who aren’t.

Imagine for a second buying an electric vehicle where you spend thousands of dollars to get what you want, retrofit your home to support it, and then you ask the dealership to retrofit it to allow your cassette tape to work.

Cassette tape

That isn’t just old tech, it’s ancient. Not only is it a poor use of your brand new Bose multi-speaker system, but a single bump in the road could eat up your media and you’ll be left with nothing but garbled screeching followed by silence.

Well, that was a waste of money.

That’s about how your marketing works when someone insists on using keyword strategy. Keywords had a place and in the beginning, they worked well, but as you can see by our previous article, there are several complications with using keyword strategy.

The solution?

 Behavior marketing.

Just like the evolution of the vehicles you sell, your marketing has to move beyond a single minded concept that can swallow up your whole marketing budget with little return. Behavior marketing is that natural next step, especially in a digital world.

Why Behaviour marketing is the next step in marketing evolution

1. You get more information

Whether it’s Facebook or your own website analytics, tracking behaviours gives you more information about how your audience interacts with a marketing element. How long do they stay on your website, where did they go first, and did they share your information to their friends on social media? You are in control of the information.

 

2. Higher click numbers
Your audience is going to interact with an ad that they’re more interested in than one that’s either random or based on their search history. Why? Because people will sometimes search for seemingly random things or search for something for their grandparents, or worse search for information for their toddler. On the other hand, behaviour over time will dictate trends and habits that you can target.
3. Improves ROI
There are two elements to your return on investment; costs and income. When it comes to behavioural marketing versus keywords, you improve both. You won’t spend as much money to get more return and with the information you’ve gathered, you can tweak your strategy for even better ROI.

It’s all about strategy

 

Your clients won’t accept a core product from the early 2000’s built into a hybrid or electric vehicle. Nor, should you accept the same for your marketing. That’s not to say keywords don’t have their place, but you still have a radio, it’s just better, employing digital media and technology that far surpasses the quality and range of those built two decades earlier.

 

Thanks for reading! Stay tuned for more content.

 

Cheers,
Jason Harris

 

 

 

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Volkswagen to Increase Production in Electric Vehicles

Volkswagen to Increase Production in Electric Vehicles

Electric vehicles (EVs) continue to be on the rise in popularity, making them a hot item for many customers. More companies are trying to make as many as they can as a way to keep up with the competition. After all, they want to be able to meet the demand that will no doubt hit when least expected.

One such company looking to ramp up EV production is German-based car manufacturer, Volkswagen. In a recent statement from The Volkswagen Group (VLKAF), they unveiled their cars to increase the amount of new EVs up to 70- a solid increase from the originally planned 50.

They also want to build 22 million EVs by 2028, rather than the previously mentioned 15 million.

Since this group includes car manufacturers such as Audi, Porsche, and Skoda, this means that plenty of EVs will slowly be made available for customers in the coming years. Their main motive isn’t customer-related, though; they claimed that the reason is to reduce their carbon footprint in their vehicles to 30 percent by 2025, and later 40 percent five years after that.

The Volkswagen Group had revealed previously that they had made large investments in battery and electric technology. Their more recent statement also revealed that they’re thinking about jumping into Europe’s battery manufacturing industry, making it clear that the automotive group is extremely serious about EVs and other related industries.

While this is clearly exciting news, this move may affect Volkswagen’s bottom line in a negative way.

Their group profits reached €13.9 billion ($15.7 billion USD) in 2018, which was a 0.7 percent increase from 2017.

But the costs of development and research, as well as electric mobility investments increased to 3.8 percent last year, which negatively impacted those profits.

To offset future costs, Volkswagen plans to share those costs with another car manufacturer. Back in January of 2019, they announced a partnership between them and American car company Ford to build EVs together. They also want collaborate in developing the next generation of vehicles.

Despite financial concerns, Volkswagen’s determination to make more EVs is both evident and admirable.

It’s clear that they’re going to need a lot of time and money in order to achieve the lofty goals that they’ve set for themselves. Whether they achieve them or not is anyone’s guess- but it will certainly be a wonderful feat to achieve.

Source: CNN

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Nissan’s Newest Electric Vehicle Set to be a Luxury Sedan

Nissan’s Newest Electric Vehicle Set to be a Luxury Sedan

Nissan’s spot in the electric vehicle (EV) area has not only been carved out; it’s also been quite popular. This is largely thanks to the critical and financial success brought on by the Nissan Leaf. While this EV has done extremely well in its own right, it’s not going to be the car manufacturer’s last foray into the space.

Nissan is taking the concept of the EV to a whole new level for themselves.

At this year’s North American International Auto Show in Detroit, MI, Nissan revealed their newest EV, a luxury sedan that will most likely compete with luxury car manufacturer Tesla.

This makes it the third time that Nissan has announced a new EV at this particular auto show.

The Nissan Vmotion was revealed back in 2017, while the Nissan Xmotion was revealed in 2018.

 

This EV: the Nissan IMs is specifically described as, “an elevated sports sedan”. But it’s also been said to be a nice mix of a crossover and a sedan. It has all-wheel-drive to make the driving experience fast yet smooth.

The IMs’ battery is under the vehicle’s body to keep the center of gravity low. There’s also two electric motors; one at the front and rear. The quick charging battery generates exactly 483 horsepower and 590 pound-feet of torque.

Nissan insists that their newest EV will be able to travel up to 380 miles on a single charge using the 115 kilowatt hour (kWh) Battery. Nissan also hinted at the possibility of autonomous driving capabilities.

 

 

All of these details regarding the Nissan IMs is certainly exciting. If you are in the market for a Nissan EV you want to wait for this new offering. Granted, it’s still not going to be available for customers to buy for quite some time.

Until it’s out for sale, all we can do is gaze in awe with Nissan’s newest EV addition.

Source: The Verge

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3 important elements of sales training

3 important elements of sales training

3 important elements of sales training

Training Strategy

How often have you sat down for the late month sales meeting only to hear numbers are low? It happens, right? Perhaps, people are waiting for a big sale event. Or maybe, interest rates went up and the economy isn’t doing well.

In any case, many old-school marketers have a tendency to wave their hands in the air and say, “Just throw more at the marketing budget. That’ll get more clients.”

You believe in the need for marketing, but understand you can’t show a direct correlation between a dollar spent on marketing and a dollar earned in sales. There’s definitely a connection, but increasing the one doesn’t necessarily mean an immediate increase to the other. Your process is far more complicated. Increasing your marketing will definitely increase your exposure and help you sell more, but that still leaves the hard work.

Increasing your closing ratio however can achieve that.

Let’s assume your closing rate is 15 percent. If you see a hundred clients in a month, you sell 15 cars. Now, you find out you need to sell another 5 cars. How easy will it be to pull in another 35 people to the dealership to close your standard rate?

It’s a crap shoot. You can’t guarantee your ads will resonate with enough people to get them to come through the door in time. Why? Because marketing dollars spent today are for clients 30 or 45 days from now. On the other hand, what about increasing your closing ratio? You know there were at least 5 people in your office already, maybe even today. Should you rely on hopes and dreams to bring people to the dealership in time or on your sales staff to do their job?.

 It’s that next phase that clinches the sale however. You’ve done your job well, reinforcing your marketing message with your in-dealership processes. What it really comes down to is building rapport.

But that doesn’t come at the wave of a magic wand. Your sales people don’t automatically know what they need to say.

Sales staff need training

You can’t just assume they will get that training themselves either. You need a strategy. Here are three of the most important elements to think about when creating that strategy.

1. Establish a budget

It doesn’t matter whether your budget is part of the marketing budget, it’s fixed or variable.

What matters is that you have a monthly amount of time and money set aside to train your people.

 

2. Education vs training

Robots are trained. Animals are trained. Humans are educated. The difference? Not only do you want to teach your people about the benefits and features of your product, but how to recognize body language cues when a client doesn’t care. You want sales people who can think and respond to real questions as opposed to looking it up in a manual.

3. Continued Support

All the training in the world is for naught if you don’t support your people. That means empowerment AND continued education. The world is an ever-changing place with new solutions to new problems. If you want to increase your closing ratio, they need positive feedback to see what works and what doesn’t, as well as, the authority to learn and try new paths.

Marketing is only part of the answer

Digital Dealership Solutions can help get people to your door. What you do once they are inside is up to you. A training strategy is the perfect complement to your marketing strategy. Hand-in-hand, marketing and education will offer your sales staff the best opportunities and the greatest chances of converting those opportunities into sales

 

Thanks for reading! Stay tuned for more content.

Cheers,
Jason Harris

 

 

 

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