How to turn any situation into a learning experience

How to turn any situation into a learning experience

How to turn any situation into a learning experience

When we fail

Failure!   You know that feeling.

You were prepared. Everything was perfect. You had an amazing campaign, great objectives, good goals, and had layered in appropriate marketing strategies and channels. Everything should have translated into one of the most successful projects, but didn’t.

No, we all want to wallow in it, wrapping ourselves in a cocoon so the world doesn’t look at us.

Don’t blame yourself. By all means, take responsibility as necessary, but don’t blame.

 

Don’t blame yourself. By all means, take responsibility as necessary, but don’t blame.

 

Blaming leads you down a dark path, one where failure isn’t a good thing.

That’s right.

 

Today, you gain a new perspective. It takes effort, but failure doesn’t have to be the dark path you take towards the end. Where would the car industry be if Henry Ford gave up because of failure? He had several failures before his first car rolled off the line. And Honda Motor Company  might never have existed if Soichiro Honda didn’t pick himself off the ground when his factory was destroyed; twice.

Failure is what you make of it. Here are 7 things you can gain.

1. Learn from it.

There is no greater teacher in life than failure. You can see what elements worked and what needs to be adjusted so you can try again.

2. Builds Character.

A person with tenacity will always start again, not letting failure eat away at their resolve. That failure will make you a stronger person so you can deal with everyday issues easer.

3. Build a stronger team. 

Everyone is a little upset, asking what the client or the boss will think or say. That’s normal. It’s even normal to seek out who caused the issue. Don’t dwell. Pick yourselves up and start again. With every failure, you will collectively work on your emotional strength which will lead to a stronger, more communicative team.

4. Set your priorities. Fail once and you try again. Fail twice and you undoubtedly question yourself. Good. Are you sure you’re where you want to be? Take a look at your goals and see whether they align with your plan.

5. Change your perspective.

Knowing what failed in one project gives you a new perspective when looking at others. You have the opportunity to adjust before failure can stymie something else.

6. Become fearless.

When failure doesn’t mean the end, then you’re ready to take on challenges too daunting for lesser people. Never be afraid to fail.

7. Push the limits.

If you’re pushing your message out there and it fails, you are doing the right thing. Failure teaches you to explore unconventional solutions so you’re always on the cutting edge.

 

This isn’t a pep talk for the Friday night game. It’s an intervention. You can either let failure destroy you or you can embrace the mistake and learn from it. Failure isn’t the end. It’s an entirely new beginning. We need that failure to better ourselves.                                                                                                                                                                                                                         

Thanks for reading! Stay tuned for more content.

Cheers,
Jason Harris

 

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Harley-Davidson’s First Electric Motorcycle Goes on Sale

Harley-Davidson’s First Electric Motorcycle Goes on Sale

The initiative to go green is a widespread movement that has taken shape in a number of ways. From less waste to using more environmentally friendly products, it’s possible for anyone to lessen their carbon footprint. This is true even in the automotive industry. Luxury brands like Audi and Tesla are in the process of making more environmentally friendly vehicles, as are several other manufacturers such as Honda and Toyota.

But have you ever heard of an electric motorcycle?

According to CTV News, motorcycle company legend Harley-Davidson will have their first ever electric motorcycle available soon. Known as the 2020 LiveWire, this model is expected to come out under the “More Roads to Harley-Davidson” plan. This particular plan’s objective is to add more diversity to their existing motorcycle collection.

 

he last part is expanding the electrification; a point that will expand further with more electric models of the LiveWire expected to come out in the next three years.

 

The LiveWire has been a long time coming for Harley-Davidson. The plan to release their newest creation was announced back in 2014. Since then, the first electric motorcycle has been in development for many years. With the announcement that it’s now available pre-order before ultimately being released sometime in August, it seems as though all that work has finally paid off.

Despite being electric, the LiveWire is no slouch. Its throttle can go from zero to 60 in 3.5 seconds, and is only controlled by twisting the handle appropriately. In addition, its battery has a range of 110 miles. Any reader can keep tabs on its life- as well as other bike vitals- with H-D Connect Service, an app that monitors your bike’s power levels, among other things.

While all of this is clearly impressive, there is one drawback- the LiveWire’s price tag. With a starting MSRP of $29 799, it may make some motorcycle enthusiasts think twice about going green. However, that’s not to say that no one will want to buy the LiveWire now. 

 

If someone loves Harley-Davidson and is also extremely serious about caring for the environment however possible, then they may be willing to cough up the extra cash to buy this electric motorcycle.

 

Source: CTV News

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The Tesla Model 3 Will be the Prime Target at an Upcoming Hacker Contest

The Tesla Model 3 Will be the Prime Target at an Upcoming Hacker Contest

Tesla’s Model 3 is no doubt going to be an extremely innovative car in its own right. The most obvious reason for this is because it’s an electric vehicle- it’s far more environmentally friendly than any gas-powered vehicle that’s out there.
But another reason that it’s innovative that you might have missed is how secure it is. 

Just how much does Tesla believe in the Model 3’s digital security?

Well, according to The Verge, Tesla is so confident that they’ve allowed a Model 3 to be the object of a hacking contest.

 

The Pwn2Own contest has chosen the Model 3 for their competitors to hack into. It’s a first for this contest, making this an unprecedented move. Furthermore, it will be the only vehicle to participate in the automotive category. The idea is that the hackers will have to try and find a new way to compromise the security of the Model 3. Whoever wins in this category gets to take this sexy, powerful vehicle home as their prize.

The contest in question- often referred to as just Pwn2Own- is arguably the largest event for competitive security research.

 

Here, hackers on the rise are allowed to put their skills on display while trying to find undiscovered vulnerabilities in popular programs. Those who partake in this contest not only have the chance to win prizes, but also to earn money, too. Pwn2Own has managed to produce a lot of hacks for browsers; especially back in 2015, when one hacker found vulnerabilities in Apple’s Safari, Google Chrome and Internet Explorer. the hacker received $225 000; it’s clear that this contest is fruitful for companies and hackers alike.

It may seem odd and even a little risky for Tesla to allow a contest for hackers to hack into one of their vehicles. But it isn’t exactly a one-off for the car company. Tesla has had a bug bounty program since 2014 for researchers to find vulnerabilities in exchange for a payment.

 

 

 Such a program is not unusual; there’s similar programs in place for both Fiat Chrysler and General Motors. But considering Tesla is often targeted by hackers, having this kind of program in place will no doubt keep them up-to-date on their vehicles’ digital security.

Source: The Verge

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Tesla Stock Plunges After Shipping Fewer Model 3 Sedans Than Expected

Tesla Stock Plunges After Shipping Fewer Model 3 Sedans Than Expected

The recent numbers regarding Tesla Model 3 has had its issues for quite a while now.

According to Fortune, the number of Model 3s being delivered in the United States was lower than what analysts had predicted for the fourth quarter. The estimate for the final three months of 2018 had been 63,700. However the final number wasn’t quite there. Tesla ultimately delivered 63,150 Model 3s in their last quarter. Despite falling below predictions, the company still managed to perform better here than they did in the third quarter.

The Pwn2Own contest has chosen the Model 3 for their competitors to hack into. It’s a first for this contest, making this an unprecedented move. Furthermore, it will be the only vehicle to participate in the automotive category. The idea is that the hackers will have to try and find a new way to compromise the security of the Model 3. Whoever wins in this category gets to take this sexy, powerful vehicle home as their prize.

The contest in question- often referred to as just Pwn2Own- is arguably the largest event for competitive security research.

 

The caveat is that, when a car manufacturer delivered their 200 000th EV, the tax credit would be slashed from $7500 USD to $3750 USD. That happened to Tesla during the summer of 2018, after they hit the aforementioned goal. By early January of 2019, Tesla responded by knocking the price of their vehicles- including the Model 3- by $2000. This move was clearly intended to make up for the reduction in the EV tax credit for consumers.

The lowering amount of Model 3s being delivered in the U.S. is clear, but it’s not just the only consequence of the EV tax credit being cut. Tesla’s stock has also taken quite the hit because of this mess. As of now, the car company’s shares fell to as much as 8 percent to $306 USD prior to regular trading. This is in comparison to when their stock had advanced by 6.9 percent in 2018. Not only that, but that increase occurred while most car companies saw their stocks decrease.

Tesla’s CEO Elon Musk has revealed his next steps in increasing the number of Model 3s being delivered. By February of this year, the company will begin to fill in orders for the Model 3 in China and throughout Europe. This is expected to make up the delivery decrease seen in the U.S. While it’s not guaranteed to fix the entire problem, it’s certainly a step in the right direction. Here’s hoping that with this, Tesla’s numbers- and stock- will see a positive change in a few months time.

 

Source: Fortune; The Verge

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Changing Up Your Sales Approach

Changing Up Your Sales Approach

How to Recognize The 3 Stages of The Purchase Journey

Changing up Your Sales Approach

One of Henry Ford’s most famous quotes about the Model T was, “Any customer can have a car painted any colour that he wants, so long as it is black.”

That sentiment, though cheeky, has carried forward over a hundred years, establishing the marketing and sales’ techniques that we still see today.

After Henry Ford’s famous quote, cars started coming with different options. When a guy came to the lot, you’d ask him a little bit about his needs like what he was towing. You would review the four different cab sizes and the three bed sizes, three different engine options, two transmissions, and four rear differentials. You’d go through it all to figure out what they needed.

The process has changed with the advent of the internet.

We’ve said before that we need to assume a client has been referred to us through an internet source. That assumption makes it easier to suss out their needs and get to the heart of their deepest desires.

The meet and greet and qualification process happen online before you meet the client. YOU are actually the one going into the conversation blind. You don’t know whether they’re ready for a presentation or a test drive. It represents a monstrous shift that many salespeople haven’t caught up with, but have to if they wish to remain in the industry. 

As sophisticated salespeople however, we know there’s more to the story. Even though 80% of the clients that come into the dealership have visited the website, that doesn’t necessarily define WHERE they are on the buying cycle.

They’ve done the research online.

Stop qualifying the customers to your product. They’re in your dealership already. Don’t use the old qualifying questions because they often know exactly what they want.

We can’t just start by asking who the car is for, how they’re going to drive it, or even if they will be the primary driver. You need to more observant and identify where they are in the sale’s process.

3 positions on the sales process and how to identify them

1. Research

When considering your chances of selling a car to a client, this is the optimum stage for them to be in. When clients are higher in the funnel, you have a better chance of creating a solid rapport which will translate into a better chance of selling to them and making more on that sale.

These buyers will indicate they haven’t done much or any online research. They may have driven to the dealership with a different brand than those you sell and their questions will be more vague, unsure of the specific products that you sell or the competition for that matter. The body language from a client in this group will be more reserved, but curious. The demographic will likely be older as younger buyers have a longer time horizon for purchasing and do considerably more research.

 

2. Shop (middle)

You aren’t just buying your own clients’ data, you’re buying data from your competition too. That means that while it will be good for the first few hundred dealerships that sign up for the service, over time, the market is saturated to a point that it will no longer work.

In the end, your marketing will cost more and won’t go as far. Both Google Adwords and Facebook Marketing will cost more and more just to get in front of the same people because more dealerships will be looking to buy that data. In essence, collectively, every dealership that signs up for the service will be responsible for running up the price of that service like an auction with no limits.

3. Buying portion

The language used by someone in the bottom portion of the process is very direct and much faster. They will be asking about the specific details such as colour and trim or about specific promotions and time frames. They are legitimately prepared with cash in hand as long as you don’t screw it up. Look for cues like their wallet or cheque book in their hand or paperwork for a credit ap.

Adapt or fail

Research indicates that old sales techniques not only fail to produce results, but often push clients away. It isn’t just convenience that leads people to do their research online. Many feel pressured in a dealership when the salesperson jumps them further up the purchase process than they really are.

 

Source: Autotrader

As salespeople, our job is to change our qualifying questions to clearly define where they are on the journey so they feel the process is fair for them and for everyone. We can certainly assume they came from the internet, but we need to do some research by putting ourselves in their shoes and determining what info to present. We need to adapt our process to the buyer, speeding it up only as we determine where they are in the journey.

 

Thanks for reading! Stay tuned for more content.

Cheers,
Jason Harris

 

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