Hyundai & Kia Are Imagining a Future in Which EVs Will be Able to Charge Themselves

Hyundai & Kia Are Imagining a Future in Which EVs Will be Able to Charge Themselves

As the electric vehicle (EV) market

continues to grow at a rapid rate, so

does the demand for chargers to keep

them fully powered at all times. This

makes perfect sense, especially for

anyone who owns an EV. Yet because

more companies are making them, more

consumers will want to buy them.

With more EV owners comes more

people who need to charge their

vehicles. That’s going to be a problem.

You may be confused as to why that’s a problem. After all, we want more people to buy EVs. But this increase will soon overwhelm the few charging stations that are currently out there. There simply aren’t enough that exist to prevent overcrowding, nor are more being built fast enough. It also doesn’t help that most who use charging stations are guilty of just leaving their EVs there long after they’re fully charged. So it’s clear that something needs to change- and that could very well happen.

According to Engadget, car manufacturers Hyundai and Kia are addressing the issue of consumers leaving their EVs to charge for far longer than what’s necessary.  Their solution is to create a system where an EV is automatically guided to a wireless charging station, and then- upon being fully charged- drives away. That then frees up a spot for another EV, meaning that more can be charged in a single day.

This was revealed in a concept video released on Hyundai’s YouTube channel. In the video, viewers can see how Hyundai and Kia want to take wireless charging, and combine it with their Automated Valet Parking System. An accompanying app will tell the owner if a public charger is in the building, and then the owner can send a command to get their EV to the available charger. The EV is promptly charged with wireless magnetic induction until it reaches full capacity. At that point, it will move to an empty parking spot automatically so that another can take its place. The owner will know when their EV is charged and moved because they’ll receive a real-time update through the app. They can even have their vehicle summoned to them with the app if they so wish

The entire process is a cool concept for sure. However, it’s exactly that- a concept. There’s not much more to it other than that. Unfortunately for those interested in this becoming a reality, it’s important to remember that it won’t happen overnight. Another important thing to keep in mind is that Hyundai and Kia could change their mind on making this concept become a reality.

So, when could this actually happen? According to Hyundai and Kia, it wouldn’t be for quite some time. They said in the announcement that they’re, “considering on commercializing the technology upon the launch of level 4 autonomous vehicles around year 2025.” Having to wait over six years isn’t great, especially if it’s not guaranteed to ever come to be. But perhaps it will all be worth it in the end.

Source: Engadget

YouTube Video (via Hyundai)

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2019 Will be the Year of the Electric Luxury Car

2019 Will be the Year of the Electric Luxury Car

Some people believe that electric cars are not here to stay; rather, they’re just a popular fad that will die out soon Electric cars continue to grow in popularity throughout many car manufacturers. They may be more expensive than their gas-powered counterparts, but they’re far more environmentally friendly and the maintenance is less.

Car manufacturers such as Audi and Jaguar are also jumping on the electric bandwagon.

While it could very well be just another ploy to attract more customers their way, it’s only made electric cars more popular. This has made them so popular that many have argued that 2019 is going to be the year of the electric luxury car, according to CNN.

It could be argued that the interest of electric cars from luxury car brands really took off by the end of 2018. That was when Jaguar released their electric car, known as the Jaguar I-Pace. However the momentum can be traced back even further than that.

In September of 2018, Audi released the Audi E-Tron SUV; a vehicle which is already taking $1000 deposits ahead its release in the United States. A few months after this announcement, Audi also announced the E-Tron GT- a sporty four-door sedan and the E-Tron Sportback,a sporty SUV. A preview model of the GT is expected to come to light in 2020 and Audi will start production of the Sportback that year, too.

With Audi and Jaguar seemingly getting the jump on this trend, this has left their competitors at Mercedes-Benz scrambling to play catch-up however possible. Their answer to having an electric car is their electric SUV, the EQC. This SUV is not too different from Mercedes’ non-electric counterparts in its appearance. If anything, it’s lower and looks sportier than the others. The EQC is going into production in 2019  and is expected to be available in the U.S. by 2020.

Than there’s Porsche with the Taycan, the company’s first fully electric car. Porsche claims that this car will have the equivalent of 600 horsepower, making it a Tesla Model 3 rival To put this in perspective, the Taycan can go from zero to 60 in just 3.5 seconds and the Model 3 in 4.5.  The Taycan will have a 400km range where the Model 3 long range is 500 . Porsche’s electric car offering will go into production next year.

One luxury car company that’s unveiled enough electric vehicles to rival Audi would be BMW. First is the iX3 crossover, which is going to be released in 2020. Then there’s the Vision iNext- which won’t begin production until 2021. This vehicle is said to be a large crossover SUV with interactive technology that’s also easy to hide. Their sister car company, Mini, is also going to release an electric vehicle of their own. While details about it are still far and few between, the company insists that it will be released in 2020.

 

All of these examples of car companies releasing electric cars of their own just goes to show that the demand of such cars is growing. It’s not just less expensive car brands jumping on this bandwagon; luxury brands like Audi, BMW, and Porsche are only a few that are also doing it.

Whether they’re only getting ready to make them or have solid plans to release it for the public, it’s clear that 2019 is still going to be the year of the electric luxury car.

Source: CNN

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Selling Your Traffic Back To You

Selling Your Traffic Back To You

Why a dealership shouldn’t buy traffic from an online marketplace?

Marketing your inventory can be complex. In fact, that’s why online marketplaces exist. Over time, the marketplaces have evolved. In the beginning, they offered their services for free to dealerships to establish an inventory, then as they hit a critical mass of vehicles, they started to charge a nominal fee, and then more recently have raised that rate to a point where it’s borderline ridiculous, almost thievery.

Like many other marketing channels, evolution is inevitable, almost necessary. It makes sense to charge a fee for listings to increase the quality of the inventory. It’s okay to increase that fee to a point where the marketplace is sustainable. It helps you sell your inventory to an audience outside of your immediate location.

Change Isn’t Evolution

 Marketing; however, can take a darker path when the channels become too powerful, or as it is in online vehicle marketing, when they have a monopoly. For instance, take an online marketplace that has so much power that they start using your inventory as bait. The theory is you pay for a listing, but then they charge other dealerships to place their own vehicles next to yours. Your vehicle may be the best option found through search, but what should be seen as your space turns into a cluttered page with the ads surrounding your listing. Your base membership isn’t enough when others are diluting your message with ads. 

 Selling multiple product lines makes sense for many marketing companies. What isn’t acceptable is turning around and selling the traffic that you built for them back to you.

The practice comes from the concept of cookies, the digital tether, a small piece of data that a website pushes to a web users computer or phone to track their online use. Originally used to help remember concepts such as what a user had in her shopping cart, cookies have seen their own evolution and market pushback in recent years.

This is only designed to let the marketplace stick their hands deeper into a dealers pocket. And this is why:

It’s your traffic.

It was your inventory that brought those clients to the marketplace and now that marketplace is putting a premium on what should be considered YOUR hard work. You’ve ALREADY paid for this traffic with your membership.

It comes with a hefty tether.

It isn’t raw data, but more services you are getting, so not only are you paying a premium for the information, but you have to buy their services to get the leads. They are selling it to you in the form of Google Adwords and Facebook marketing.

There is no separate of data.

You aren’t just buying your own clients’ data, you’re buying data from your competition too. That means that while it will be good for the first few hundred dealerships that sign up for the service, over time, the market is saturated to a point that it will no longer work.

In the end, your marketing will cost more and won’t go as far. Both Google Adwords and Facebook Marketing will cost more and more just to get in front of the same people because more dealerships will be looking to buy that data. In essence, collectively, every dealership that signs up for the service will be responsible for running up the price of that service like an auction with no limits.

Spend Your Marketing Dollar Wisely

Over time, we’ve developed a love-hate relationship with online marketplaces. There have been some great inroads to reaching new clients. Unfortunately, they’ve gone too far, hyping up a product that is essentially crap. Enough is enough. It’s time for dealerships to stand up for themselves and stop throwing away their money on marketing tactics that are only designed to make the marketer rich.

Thanks for reading! Stay tuned for more content.

Cheers,
Jason Harris

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